Telmetrics, and long-time partner xAd the leader in location-based mobile ads, have partnered to release these first-to-market Mobile Path-to-Purchase research studies conducted by The Nielsen Company. The studies dissect consumer mobile usage and purchase behavior related to the Travel, Restaurant, Auto, Retail*, Insurance*, Banking & Finance* and Gas & Convenience* industry verticals.
For in-depth findings from each wave, including infographs and whitepapers, please visit www.mobilepathtopurchase.com
Please use the links below for an overview of each wave’s content:
- U.S. Findings:
- 2014 Study:
- Study Overarching Results – 2013
- UK Findings: