Telmetrics/xAd Mobile Path to Purchase Study

Telmetrics, and long-time partner xAd the leader in location-based mobile ads, have partnered to release these first-to-market Mobile Path-to-Purchase research studies conducted by The Nielsen Company. The studies dissect consumer mobile usage and purchase behavior related to the Travel, Restaurant, Auto, Retail*, Insurance*, Banking & Finance* and Gas & Convenience* industry verticals.

For in-depth findings from each wave, including infographs and whitepapers, please visit

Please use the links below for an overview of each wave’s content:

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