Close the online-offline gap
Web2Tel makes it easy to measure the performance of online advertising campaigns by tracking the number of inbound phone calls generated from online lead sources.
Web2Tel leverages JavaScript and Reverse Proxy technologies to dynamically replace phone numbers on websites with unique tracking numbers which are tied to specific referring web ads, paid search keywords and/or search engine campaigns. By replacing contact numbers on advertisers’ web pages with designated call tracking numbers tied to the referring source, marketers can accurately attribute phone calls to the correct online source and determine how SEM campaigns and paid keywords are performing.
With Web2Tel you can:
- Combine call analytics with existing click analysis for more holistic view of online/offline lead generation of digital campaigns
- Gain insight into pre-call consumer behavior
- Determine which search engine referrals and keyword bundles generate the most calls and shift dollars to higher yield campaigns
Interested in learning more about Web2Tel for your call tracking lines?
Speak to your account director for more information.
Not yet a Telmetrics client? Contact us to find out more.
