Interested in knowing what words resonate most with your clients’ customer base? Now you can find out with VoiceTrends. VoiceTrends uses voice recognition technology to transcribe and analyze consumers’ calls to advertisers, delivering valuable insights for lead generation and campaign optimization.
VoiceTrends tracks the words and phrases most commonly spoken to deliver insights into the caller’s intent and the quality of the lead. It also matches call dialogue to paid keywords and specific lead conversion topics, measuring the effectiveness of keyword campaigns and online and offline lead sources.
Our technology uses a two-channel approach, allowing you to view analytics from the entire call dialogue or just the caller or business side of the conversation. Complete call data, along with audio and transcription files, are made available online and in real time and can be aggregated for comprehensive category, market and media channel analysis.
Take advantage of VoiceTrends to:
- Gain advanced visibility into consumer response and advertiser dialogue with comprehensive category, market and media channel insights
- Qualify and measure quality of phone leads for both pay per call and subscription programs
- Score calls and gain insights into caller sentiment and disposition
- Optimize ad copy and search keywords by using the terms that best speak to your clients’ customer base
- Provide additional proof of ROI for advertisers
