Optimize Ad Impact
Media agencies today must prove the value and performance of their advertising programs with meaningful metrics that both SMBs and national advertisers understand.
Regardless of the media you are tracking—an SEM, mobile, print, direct mail or multi-channel campaign—the phone call remains a valuable benchmark of success for advertisers of all sizes. Using our unique call tracking phone numbers, Telmetrics’ detailed call analytics will help your agency evaluate and optimize campaign success to maximize your clients’ budgets and advertising ROI.
Telmetrics call tracking programs are complementary to click-based performance models as they help attribute phone leads to the correct media campaign and present additional monetization opportunities through pay-per-call. This holistic view of ad performance helps bridge the online-offline gap so you can report the total impact of your agency’s campaign.
As advertiser churn is a common agency challenge, a Telmetrics call measurement program provides invaluable caller intelligence that continuously validates the quality of leads delivered to your clients.