Ad Performance Visibility
Visibility into top-performing direct response ad campaigns and media channels is crucial to helping national marketers optimize and maximize media spend.
Telmetrics’ call measurement solutions capture all phone leads generated by an ad campaign and provide easy access to performance data. Imagine knowing the demographic profile of callers, which ads drove calls, what was discussed on calls and the caller sentiment – even how the calls were handled. Telmetrics makes this a reality to help you effectively measure ad performance and evaluate leads so you can optimize the program for increased advertising ROI. Operational insights, such as peak calling times and unanswered call data, are also available to help you make organizational improvements and boost conversions.
With 24/7 access to real-time call response data, you can quickly identify trends and compare response levels by market, product, and campaign. Plus, Telmetrics’ unique call tracking numbers provide an opportunity to test new ad creative and new media channels to determine the value and long-term impact.
With media budgets on a tight leash, Telmetrics call tracking for multi-channel ad campaigns is key to proving your marketing program’s performance.