Pay-per-call (PPCall) advertising programs provide qualified phone leads and offer important campaign performance visibility, giving publishers, agencies and resellers another opportunity to monetize the leads that their campaigns deliver.
With pay-per-call models, a qualified call needs to be defined with set criteria to measure whether an individual call is a billable lead. That’s where we come in. Telmetrics delivers pay-per-call reporting support and integration to support advertising providers’ performance-based programs with:
- Flexible number provisioning and program management
- Support for varying definitions of “billable calls” by category and/or media channel
- Billing data integration for publishers
- Advertiser reporting support
- Value-added features such as support for billing caps and roll-overs, enabling providers to meet the needs of budget-conscious advertisers while ensuring the true value of an ad program is recognized
Call quality is an important part of the pay-per-call model. As a result, we have created call quality guidelines to help pay-per-call providers maintain campaign integrity and increase revenues. To hear more about these guidelines and how our commitment to quality can assist your business please contact us today.
