When your ad prompts a consumer to make a phone call, you want to ensure the call reaches the most appropriate sales person or field office for both a positive customer experience and an optimized conversion opportunity. Intelligent Call Routing helps you do just that.
Routing allows you to publish a single number in an ad with inbound leads being forwarded to various agents, call centers or franchise locations based on caller criteria you establish.
Intelligent Call Routing helps to determine:
- Type of customer inquiry
- Requested product or brand
- Caller geographic proximity
With actionable lead generation data captured on every call, including the basis for routing the call, you can increase sales opportunities by connecting consumers to the agent or location best equipped to fulfill their needs.
Interested in learning more about Intelligent Call Routing for your call tracking lines?
Speak to your account director for more information.
Not yet a Telmetrics client? Contact us to find out more.