Print Advertising

Advertisers for print media can measure the effectiveness of their advertising in Yellow Pages print directories, newspaper, classified listings, direct mail, dimensional mail, and more. Find out which publications are driving the best response from your prospects. Wherever you can print a phone number, we can measure it. It’s easy!

• Yellow Pages
  Yellow Pages customers across North America rely on Telmetrics Call Measurement services to attract and prove the value of the advertising in yellow pages products. Call Tracking provides advertisers and publisher sales forces with reliable call statistics for every measured ad.
• Direct Mail
  Direct Mail marketers use Perspectica Call Reports to analyze the response rates and demographics for direct mail campaigns, anywhere in North America. The geographic mapping and detailed call reports help marketers find out where their highest response zip codes are, and how well their messaging is connecting with their target audiences.
• Newspaper
  Newspaper classified advertising is a powerful way for local business to reach prospects and customers. Both print and online newspaper publishers use Telmetrics for tracking the response to their advertising in their local markets.
• Magazine
  Magazine advertising can be a very targeted way of reaching specific customer segments. Direct reponse advertisers who want to get a better ROI calculation from their media spending use Telmetrics to monitor the value of the media spend.