Press Releases

In this section you can find our latest company & product announcements

Meineke Car Care Centre Finds Phone Based Analytics Ring True

Chief Marketer, August 1, 2010

Meineke uses between 2,500 and 3,000 telephone numbers to measure ad effectiveness among its 900-plus North American outlets.
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Meineke Car Care Centers Leverage Telmetrics Call Measurement for Advertising Visibility and Lead Generation Insights

Toronto, ON, June 28, 2010

Ad Performance Data from Telmetrics Call Tracking Solutions Helps National Advertiser Optimize Media Spend and Increase ROI.
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Pay per Call Helps Deliver a More Complete Picture of Online Advertising Performance

Bill Dinan - Visibility Magazine, June 4, 2010

As marketers look for new ways to track which advertising channels successfully reach prospective customers, pay per call is providing valuable ROI.
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Telmetrics and Localeze Launch Partnership to Further Optimize Quality of Local Search Business Listings

Toronto, ON and Vienna, VA, May 19, 2010

Local Search Leaders Help Businesses Maintain a Consistent Online Identity.
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Quality Check on Pay per Call Ads

MediaPost - May 10th, 2010

Traditional pay-per-click platforms have allowed advertisers to drive leads through Internet ads for years, but with the uptick in mobile search, the percentage of advertisers tapping into the pay-per-call strategy continues to rise. Here are some tips on how to take advantage of this trend.
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Telmetrics Issues Call Quality Guidelines to Help Pay Per Call Providers Increase Revenues

Toronto, ON, May 10, 2010

Mitigating Invalid Calls Critical for Performance-Based Advertising Campaigns.
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Telmetrics Wins Marketing Innovation Award at Yellow Pages Conference

Toronto, ON, April 21, 2010

Web2Tel Solution tracks online advertising-driven phone calls, revealing how many clicks convert to calls.
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Google Click to Call: Keeping it Simple

Search Engine Land, April 20, 2010

Google’s click-to-call offering has received a lot of attention over the past few months, and for good reason. There is great value in offering advertisers an option to track and monetize mobile Internet-driven phone leads.
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How pay-per-call advertising can complement other channels

BtoB - March 15, 2010

“Straight Line” recently asked Bill Dinan about best practices in pay-per-call advertising.
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Telmetrics Selected to Power Call Tracking for Network Solutions’ Customer Ad Campaigns

Toronto, ON, March 9, 2010

Best-of-Breed Solution Bridges Gap Between Online and Offline Advertising Lead Generation.
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Pay Per Call Spells R-O-I: What You Need to Consider When Selling to Advertisers

Online Media Daily January 5, 2010

As media agencies, publishers, SEM resellers and others look for additional ways to monetize leads, many are considering or are already incporporating pay per call into their offerings.
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Top Trends Show Pay Per Call Will Grow in 2010

Toronto, ON, December 16, 2009

Advertisers increasingly interested in using calls as Performance Metric Across Traditional and Digital Media
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Telmetrics and TARGUSinfo Launch New Service

Toronto, ON, and Vienna, VA, October 19, 2009

Offering national advertisers a better way to leverage the telephone-based responses from their television, Internet and print campaigns, Telmetrics, the leading provider of advertising call measurement solutions, and TARGUSinfo,
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Telmetrics Urges Traditional Media to Move to Performance-Based Revenue Model at The Kelsey Group's DMS '09 Conference

Orlando, FL, September 23, 2009

Bill Dinan, president of Telmetrics, today, advised attendees at The Kelsey Group's Directional Media Strategies 2009 event that the Yellow Pages Industry needs to shift to a performance driven business model to thrive in today's competitive media market.
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Attributing Value to Phone Calls: Dynamic Number Insertion Can Help

Search Engine Land - September 22, 2009

Dynamic Number Insertion (DNI) technology allows advertisers to track the specific search engine, web page or keyword that generated an inbound phone call using tracking numbers.
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Pay for Performance Advertising Shows Dramatic Growth as Local Search Marketers Deal With Economy's Reduced Budgets

Toronto, ON, August 4, 2009

Monitoring three times the number of pay per call programs from January 2009 to June 2009, Telmetrics cites three trends driving the growth.
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Turning The Tide On Local SEM Churn -- It Takes More Than Clicks

Media Post - July 23, 2009

According to recent reports, local SEM resellers targeting small and medium-sized businesses (SMBs) face steep challenges stemming from high advertiser churn rates. Bill Dinan, president of Telmetrics, evaluates the issues impacting the local search SEM churn rate and offers tips for reducing it.
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Print Yellow Pages Ads Drive Traffic to Web, Phone

Marketing Charts - May 29, 2009

Telmetrics' pilot study suggests that leads from traditional print media are being underestimated and that traditional print media remains a reasonably effective way to drive people online.
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Print Yellow Pages, Unique URLs Make High-Yield Dream Team

MarketingVOX- May 28, 2009

In a study of web activity spurred by Yellow Pages ads, Telmetrics found that visits to URLs represent 44% of leads for a company, while call traffic holds down 56%.
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Print Advertising Drives Online Leads

Media Post - May 27, 2009

Traditional print media drives online leads, according to data released today from Telmetrics.
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Print Advertising Drives Online Leads According to New Telmetrics Data

Toronto, ON - May 27, 2009

Proving that traditional media drives online leads, Telmetrics, today released data demonstrating that many Yellow Pages users visit a business's Web site after reviewing their print ad.
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Telmetrics Gathers Big Brand Clients for Panel Discussion on Local Search Advertising Performance

Toronto, ON - May 5, 2009

National Advertisers Allied & North American Van Lines, ARS/Rescue Rooter, Meineke and Progressive reveal the importance of ad measurement.
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Telmetrics Wins Industry Excellence Awards at the 2009 Yellow Pages Association's Annual Conference

San Diego, CA April 29, 2009

Telmetrics receives Supplier of the Year and Silver in Marketing Innovation.
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Telmetrics Appoints Local Search Industry Veteran Bill Dinan New President

Toronto, ON, April 22, 2009

Today, Telmetrics appoints local search industry veteran Bill Dinan to President.
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Telmetrics to Speak at The Kelsey Group’s 2008 Directional Media Strategies Conference

Toronto, ON, August 15, 2008

Telmetrics to join ServiceMaster, Avis Budget Group and Rollins Orkin on Keynote Panel addressing the Yellow Pages industry’s response to increased advertiser demands for performance and accountability.
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Telmetrics and R.H. Donnelley form strategic partnership to support the Triple Play^TM Platform

Toronto, ON, April 17, 2008

R.H. Donnelley selects Telmetrics as exclusive call measurement partner across complete portfolio of print and online advertising.
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Telmetrics to speak at upcoming Directory Driven Commerce 2007 Conference

Toronto, ON, September 13, 2007

Telmetrics’ VP & Director of Yellow Pages Strategy, Mr. Bill Dinan, will be a featured speaker at "Directory Driven Commerce 2007" (DDC2007: The Future of Yellow Pages), The Kelsey Group’s annual Yellow Pages conference, taking place September 17-19, 2007 at the Hyatt Regency Reston, Reston, Virginia.
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Telmetrics Launches "Perspectica"

Toronto, ON, February 5th, 2007

Today, Telmetrics Inc., North America's leading Call Measurement services provider, launches Perspectica, the company's highly anticipated new online call measurement administration and reporting application.
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Telmetrics Set to Launch New Customer Web Application

Toronto, ON, January 11th, 2007

Telmetrics Inc. has confirmed February 5th, 2007 as the release date for "Perspectica", the company's upgraded call measurement online administration and reporting application.

Perspectica will provide Telmetrics' clients with enhanced 24/7 real-time access to customer call response data for all their direct marketing programs.
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Telmetrics Launches New Corporate Website

Toronto, ON, July 31, 2006

Today, Telmetrics Inc. unveils a new corporate website, which follows the company's recent name change, rebranding and corporate identity rollout that launched earlier this year.
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DCCI Rebrands to Telmetrics Inc.

Toronto, ON, January 30, 2006

DCCI today successfully completes a corporate rebranding to Telmetrics Inc., and celebrates the public launch of the new company name and brand identity.
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DCCI and Ingenio Form Strategic Pay Per Call™ Alliance Partnership to Deliver New Pay Per Call Options to Yellow Pages Industry

Toronto & San Francisco, March 14, 2005

Today, DCCI Inc., the leader in telephone-based call measurement services (CMS), and Ingenio, Inc. the company pioneering a new concept in online advertising with the Ingenio Pay Per Call™ Advertising Platform, announced a strategic alliance. As part of the alliance, the companies will make local phone numbers widely available to online Yellow Pages directories interested in offering the Ingenio Pay Per Call service to advertisers.
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DCCI Inc. Announces New Telemarketer Call Blocking Service

Toronto, ON, March 8, 2005

DCCI Inc. today announced a new patent-pending technology application developed by DCCI that that will significantly improve the quality of measurement response data by reducing the number of unsolicited calls from telemarketers to their customer’s advertising programs.
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DCCI Inc. Takes Call Measurement Services to a new level with Business Intelligence Analytics

Toronto, ON, March 8, 2005

DCCI Inc. today announces a new strategic alliance with the recognized analytics experts in the Yellow Pages Industry, CRM Associates. CRM Associates are leaders in interpreting and analyzing media data, which enables Yellow Page publishers, CMR’s and advertisers to be more effective in leveraging the true value of their advertising campaigns.
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DCCI Inc. Successfully Requalifies as one of Canada’s 50 Best Managed Companies in 2004.

Toronto, ON, January 17, 2005

DCCI , which provides Call Measurement Services to Yellow Page publishers, advertising agencies and advertisers throughout North America, successfully requalified as one of Canada’s 50 Best Managed Companies in 2004.
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DCCI Inc. Earns YPIMA Excellence Award

Toronto, ON, March 11, 2004

Neg Norton, President of Yellow Page I.M.A. presented the award to Richard Zurawski, President and CEO of DCCI Inc, who accepted on behalf of all DCCI Staff.
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