Perspectica

24/7 access to integrated program management and reporting

Perspectica, Telmetrics’ password-protected customer portal, provides clients with 24/7 real-time online access to their customer call response data, across any direct marketing media campaign. Perspectica delivers:

Easy Number Provisioning for any North American Market

• Search Telmetrics’ extensive inventory of toll-free and local call measurement numbers and order numbers instantly
• Customize your own online provisioning process to improve your administrative efficiencies

Enterprise-level Data Access and Reporting

• Measure and compare performance across multiple ads, campaigns, business units or media types to optimize your marketing programs
• Leverage dynamic querying and reporting customization options for comprehensive data analytics on trends impacting your programs’ performance

Immediate Access to Real-time Summarized and Detailed Call Response Data

• View top-line statistics on advertising performance and effectiveness with the Summary and Performance reports. Drill down to view the underlying details
• Gain operational insights into how well inbound calls are being handled by your call centre or branch locations with the Call Detail report and easy to read graphs

Rich Demographic Reporting Features

• Use the Geo-Mapping report to map the locations of callers and determine where your advertising reach is most concentrated
• Analyze call patterns by location and household demographics to see who and how far your ads reach with the Geo-Analysis report
• Create a Leads Generated report listing callers who meet your lead qualification criteria, for targeted follow-up

Plus much more ...

Getting started with Perspectica is quick and effortless - there is no software to install and new clients can be set up within minutes. All you require is a web browser to start enjoying instant access and visibility into how well your direct marketing programs are working.