Advertisers are becoming savier about the tools available to measure the value of advertising. Our publisher client knew that using an industry leader in Call Measurement services would give them the data and the proof they needed to sell the true value of their yellow pages print and online products. How did Telmetrics prove the value of YP?

Yellow Pages/Publishers

Proving the value of the media.

With all the media choices facing marketers today, publisher clients need proof that their ads deliver leads. Telmetrics is an industry leader in providing Call Measurement Services (CMS) that delivers a full range of ordering and reporting solutions, and the best availability of both local and toll-free numbers in the business. Our directory publishers & their sales teams use our call reports to sell yellow pages advertising and to prove the value of their directory year after year.

Goal

• Provide a proof of performance tool for directory sales teams to meet & exceed annual sales targets.
• Provide quality ROI data that includes detailed call reports, name matching, zip code analysis, and remove all non ad-driven calls to their published numbers for better reporting.

Solution

Telmetrics' history and experience in measuring the performance of yellow pages ads made it an easy choice for our publisher client to not only provide reliable proof of performance of advertising, but they were able to receive all requested numbers through our huge inventory of both local and toll-free numbers across North America. Telmetrics' Call Reports provide detailed Name* & Address matching, Zip code analysis, time and duration of calls, and more. In addition, our publisher client needed a way to guarantee to their advertiser that the call reports only contained real sales calls. Our patent-pending “Telemarketer Call Block” functionality is included with every line, which removes all non-sales driven calls from the call reports, and in turn, delivers better ROI data for the advertiser.