Telmetrics helped a media planner deliver call response data for their client’s online advertising across a broad range of web advertising locations. Their client needed a reliable and faster way to provide call response tracking for both local and toll-free numbers in their display ads, and they needed to know which numbers worked best for triggering a response. How did Telmetrics do it?

Media / Account Planners

Accountability just got easier

A large media planning agency needed a more reliable way to track direct response advertising for several clients, and outsourcing the call tracking to Telmetrics gave them the turnkey solution they needed to present actual call response data, in real time, on previously untested online media buys.

Goal

• Test the effectiveness of the online media buy
• Provide a centralized report, available online 24/7 to monitor call results from ads in real time

Solution

Telmetrics worked with the media planner to place unique local and toll-free telephone numbers for each ad in the online media buy. Through a single sign-on to Telmetrics' reporting web site, both the agency and the advertiser client were able to follow campaign call results, and to cancel or heavy-up spend where necessary to optimize the media dollars. Both the media planner and client got timely information to test the new media buy, and had the actual ROI data they needed to start planning the next campaign.