Telmetrics helped an ad agency capture its clients’ direct response data for every individual ad, across a mutiple media campaign. The agency successfully monitored changes in creative, testing reach and target audiences, and gauged the effectiveness of billboard, online and park bench ads with one convenient online report. How did Telmetrics track this?

Ad Agencies/CMRs

Delivering deeper and better data

Agencies depend on quality demographic data to understand how & where to tailor key messages to the intended audiences. Females, singles, children, empty nesters, the list goes on. Telmetrics helps these advertisers match actual response demographic results with each creative campaign, and gives them the true response metrics of which campaign was successful.

Goal

• Track Out-of-Home advertising for local insurance agent, with actual response data
• Test the effectiveness of incremental media buys at specific bus shelters near theatres & malls.

Solution

Telmetrics helped our ad agency client keep track of several Out-of-Home advertising sites, by reporting on call results for each location across several metropolian downtown locations across the nation. The distance to advertiser feature, the name & address* & zip code matching feature helped the agency better understand where the highest value clients lived & worked. In addition, cur client opted to enable the “Ad Alert” feature to help their client’s call centre identify, in advance, the type of service the caller was calling about. This made it possible to customize the sales pitch more smoothly.