Leading North American Call Measurement Provider Completes UK Beta, Telmetrics’ Solution Now Available in over 10 European Countries /TORONTO/ With worldwide demand for advertising performance metrics increasing, Telmetrics, the leading provider of advertising call measurement solutions, today announced it is expanding … Continue reading →

/BILL DINAN for SEARCHENGINELAND/ I wanted to take a deeper dive into mobile this month. It’s a hot topic that’s here to stay, and leading mobile ad network xAd recently shared some interesting and relevant stats. xAd’s local mobile ad … Continue reading →

/BILL DINAN for STREET FIGHT/ The growth of mobile advertising has been well documented. Mobile advertising has been adopted by advertisers faster than any other media thus far, and today more than 80% of SMBs plan to include mobile in … Continue reading →

/BILL DINAN for SEARCHENGINELAND.COM/ Talk about summer being over. September’s conference season has kicked into high gear. At SMX East last week, I discussed mobile search ads on a panel alongside thought leaders from Microsoft, Google and xAD. This week I … Continue reading →

Patent Pending m.Call™ Will Enable Detailed Mobile Call Intelligence Without Call Tracking Numbers /TORONTO/ With mobile local search continuing to explode and more than 80 percent of SMBs including mobile marketing in their budgets, Telmetrics, the leading provider of advertising call … Continue reading →

Call Measurement Leader Advises Companies to Gather Rich Mobile Call Data for Optimized Mobile Ad Performance /TORONTO and NEW YORK/ Speaking on a Search Marketing Expo – SMX East 2011 mobile search ads panel today, Telmetrics addressed the role of … Continue reading →

/BILL DINAN for SEARCHENGINELAND.COM/ Measurement and attribution go hand in hand, and one of the most basic elements of a good attribution model is a solid dashboard with tangible metrics that are clear and easy to read. With the evolution and … Continue reading →

/BILL DINAN for SEARCHENGINELAND.COM/ It is a classic online attribution challenge: tracking offline leads driven by online sources. Interactive agencies and digital publishers are using SEM to drive leads for national and local advertisers but aren’t getting credit for the … Continue reading →

/BILL DINAN for ADOTAS/ Solutions that analyze conversations from ad-driven calls offer new opportunities for marketers to evaluate consumer calls and optimize ad programs to reflect consumer sentiment, intent and overall lead quality. However, marketers should consider specific requirements to … Continue reading →

/BILL DINAN for SEARCHENGINELAND.COM/ No matter where you are in your mobile marketing efforts – whether you are an advertiser still developing a mobile strategy or a growing mobile ad network selling to national advertisers – you should know how to … Continue reading →