Mobile Showrooming is Overhyped, Only 6 Percent of Retail Shoppers Use Mobile Devices to Shop In-Store Says 2013 U.S. Mobile Path-To-Purchase Retail Study NEW YORK and TORONTO / May 22, 2013 / With more than 1 out of 3 mobile … Continue reading →

Mobile Call Measurement Leader Offers Tips for Tailoring U.K. Mobile Ad Strategies LONDON / May 15, 2013 / With mobile advertising spend continuing to increase, leading call measurement provider Telmetrics announced that Bill Dinan, president of Telmetrics, is speaking tomorrow at … Continue reading →

Jessica Lee for SEARCH ENGINE WATCH / Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. This, according to findings in the 2013 Mobile Path-to-Purchase study by Telmetrics and … Continue reading →

GREG STERLING for SEARCH ENGINE LAND / Perhaps the most potent – even shocking – finding of the 2013 US Mobile Path-to-PurchaseStudy is that 46 percent of survey respondents said they relied exclusively on their smartphones or tablets in conducting online … Continue reading →

CHANTAL TODE for MOBILE MARKETER / When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from … Continue reading →

ISA JONES for STREET FIGHT / A new survey, released by Telmetrics and xAd, indicates that there is increasing use of mobile devices by consumers as a part of their path-to-purchase, as well as increasing desire for local. The results found that 45% … Continue reading →

Research Shows Mobile Consumers Searching Earlier and More Often for Locally-Relevant Information NEW YORK and TORONTO / APRIL 30, 2013 / Consumers are reaching for their mobile devices earlier and more often in their search for local products and services, … Continue reading →

BILL DINAN for SEARCH ENGINE WATCH / While marketers continue to covet U.S. mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per … Continue reading →

Leading Call Measurement Provider Recognized for Improving Search Marketing Online-Offline Lead Attribution TORONTO / APRIL 23, 2013 / Telmetrics, the top mobile call measurement provider, today announced that the Local Search Association awarded them a 2013 Industry Excellence Award – in the Search … Continue reading →

BILL DINAN for BUSINESS 2 COMMUNITY / As UK marketers outspend their global peers trying to reach mobile consumers, it is crucial to understand them. Furthermore, it is clear that if mobile advertising campaigns are to be successful, they must … Continue reading →