/BILL DINAN for FRANCHISE UPDATE/ In this complex world of advertising choices, it is important to know which ad programs are working. This can be challenging for franchisors driving consumer response across a network of franchisees. To address these complexities and … Continue reading →

/BILL DINAN for MARKETING LAND/ As mobile adoption continues to skyrocket and consumers rely more heavily on smartphones and tablets to research and immediately act on purchases, there is a broadened opportunity to help businesses track and monetize consumers’ forward movement in the … Continue reading →

/BILL DINAN for SEARCH ENGINE WATCH/ Out with the old, in with the new. Well, kind of. Pay per call, which allows advertisers to pay a set price for each call generated by a certain ad or campaign, isn’t new … Continue reading →

Originally published on MobileMarketer.com by Giselle Tsirulnik: Mobile is playing a pivotal role in local search and advertising performance management, according to Telmetrics. Pay per call works incredibly well on mobile due to the medium’s immediacy, driving higher response rates. The … Continue reading →

Leading Call Measurement Provider Releases Mobile-Focused Predictions in Annual Local Search Trends Forecast /TORONTO/ Telmetrics, the leading provider of advertising call measurement solutions, today released its local search trends forecast for 2012 with a focus on the pivotal role mobile … Continue reading →

m.Call Captures Local Search-Driven Call Data on 2nd Largest U.S. Mobile Operating System /TORONTO/ Telmetrics, the leading provider of advertising call measurement solutions, today announced that its patent-pending mobile call measurement solution – m.Call™ – is now available for iPhone … Continue reading →

Leading North American Call Measurement Provider Completes UK Beta, Telmetrics’ Solution Now Available in over 10 European Countries /TORONTO/ With worldwide demand for advertising performance metrics increasing, Telmetrics, the leading provider of advertising call measurement solutions, today announced it is expanding … Continue reading →

/BILL DINAN for SEARCHENGINELAND/ I wanted to take a deeper dive into mobile this month. It’s a hot topic that’s here to stay, and leading mobile ad network xAd recently shared some interesting and relevant stats. xAd’s local mobile ad … Continue reading →

/BILL DINAN for STREET FIGHT/ The growth of mobile advertising has been well documented. Mobile advertising has been adopted by advertisers faster than any other media thus far, and today more than 80% of SMBs plan to include mobile in … Continue reading →

/BILL DINAN for SEARCHENGINELAND.COM/ Talk about summer being over. September’s conference season has kicked into high gear. At SMX East last week, I discussed mobile search ads on a panel alongside thought leaders from Microsoft, Google and xAD. This week I … Continue reading →