CallTelligence® delivers the Call Tracking Analytics resources needed to help mine rich lead generation data from callers. This in-call data includes valuable insights on how consumers are interacting with your campaign.
Call Detail Reporting provides actionable response and lead generation data including date, time, length of calls, caller name and address, as well as geo-analysis and mapping. Campaigns can then be optimized based on consumer demographics, needs and response patterns. Calling trends by location can also help determine just how far your campaign is reaching, while Ad Alert lets advertisers know who generated the lead before the call commences.
With the focus on the dynamics of the call itself, Call Tracking Analytics provide visibility into:
- How many calls and unique leads were generated
- Caller name, address, and call duration
- Caller demographics including type (Consumer/Business) and their geographic locations
- Which media channels are generating quality leads
- Which locations are the highest performing
- How well advertisers handle inbound calls/leads
The results can also be downloaded for further analysis or imported into your CRM solution.