Real-Time Call Tracking Analytics

CallTelligence™ delivers the resources needed to help mine rich lead generation data and that includes Call Tracking Analytics. This in-call data includes valuable insights on how consumers are interacting with your campaign.

With actionable response and lead generation data reporting including date, time, length of calls, caller name and address, as well as geo-analysis and mapping, you can optimize ad campaigns based on consumer demographics, needs and response patterns. Calling trends by location can also help determine just how far your campaign is reaching.

With the focus on the dynamics of the call itself, Call Tracking Analytics  provide visibility into:

• How many calls and unique leads were generated
• The average call duration
• Consumer demographics including the type of consumers that responded and their locations
• Which media channels are generating quality leads
• Which categories, markets or locations are the highest performing
• How well advertisers handle inbound calls/leads