CallTelligence® begins with Pre-Call Metrics. By reporting on what happened before the call, you gain invaluable insight into the consumer behavior that drove the lead.
The resulting data will help you optimize your marketing campaigns by shedding light on:
- Which search engine or distribution partner drove the lead
- What keywords the consumer searched/used
- Consumer engagement points prior to the call
- The consumer’s location and the store, service center or call center that is best suited to handle the lead, as pre-determined by the advertiser