CallTelligence® begins with Pre-Call Metrics. By reporting on what happened before the call, you gain invaluable insight into the consumer behavior that drove the lead.
Use Telmetrics Pre-Call Metrics tools like Web2Tel and Intelligent Call Routing to capture consumer engagement data prior to a call, tying offline and online activities back to their media source.
The resulting data will help you optimize your marketing campaigns by shedding light on:
- Which search engine or distribution partner drove the lead
- What keywords the consumer searched/used
- Consumer engagement points prior to the call
- The consumer’s location and the store, service center or call center that is best suited to handle the lead, as pre-determined by the advertiser
