Pre-Call Metrics

CallTelligence™ begins with Pre-Call Metrics.  By reporting on what happened before the call, you gain invaluable insight into the consumer behavior that drove the lead.

Use Telmetrics pre-call metrics to capture consumer engagement data prior to a call, tying offline and online activities back to their media source.

The resulting data helps you optimize your marketing campaigns by shedding light on:

• Which search engine or distribution partner drove the lead
• What keywords were used
• The consumer’s clickpath
• The location that can best handle the lead as pre-determined by the advertiser